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Take a Tour Of Giftcraft

Welcome to the Buzz!

As Visual Presentation Coordinator for Giftcraft, I understand what a significant role merchandising plays in creating a memorable customer experience, as well as sales success.

Archive

• Creating Impact May 02, 2011
• Rustic Country Charm July 13, 2011
• Welcome to this mont... August 30, 2011
• 'Tis the Season! October 18, 2011
• It`s the Little Stuf... November 11, 2011
• Dazzle Your Customer... March 07, 2012
• Creative Jewelry Dis... April 16, 2012

March 22, 2011

Creating a Niche in Your Market

How to Separate Yourself from the Pack!

The most successful retailers are those who are able to differentiate themselves from their competitors. Our top retailers have shared that “the secret” to their success depends on carrying a diverse assortment of unique products and brands and thoroughly understanding the importance of creating compelling and creative in-store experiences.

In this BUZZ update, we’ll focus on how you can differentiate yourself from the competition by partnering with Giftcraft to provide you with unique products and brands. Whether you are a gift shop, a garden center, a specialty boutique or all of the above, when you find a way to draw in and retain customers with your exceptional product offerings, you’ll see increased traffic and rewards at the cash register.

Giftcraft is the product partner you need to succeed

The Giftcraft Merchandising Team continually researches trends, markets and top sellers to design, develop and bring you new products that will engage your customers and drive repeat business.

Romero Britto®

Iconic pop-artist Romero Britto’s contemporary works impart a continuous message of hope and happiness through his use of vivid colors, fun icons, pop themes and bold patterns. His highly sought and eye-catching designs are wonderfully translated into “three-dimensional pieces of art” with Tabletop, Giftware, Fashion Accessories and Décor pieces. Look for new designs and categories to be added to this top-selling, (#1 reordered) collection this Spring.

Pozy Bears™

The POZY Bears™ collection celebrates the spirit of giving with the most universally recognized symbol of love, comfort and affection…the Teddy Bear. Based on artist David Miller’s original-wood carvings, the POZY Bears are sculptural “greeting cards” with themes commemorating life’s most special occasions, inspiration, encouragement and celebrations of family and friendship. Each includes a heartfelt, original sentiment, making the POZY Bears the perfect gift for family and friends.

Bella Boutique™

Artistic, chic and eclectic themes in décor and fashion accessories continues to grow. What started as a popular glass gift line of stylized original art on candleholders, paper weights and perfume decanters, has expanded to now include a highly successful line of fashion accessories. With the current fashion accessory craze, the Bella Boutique exclusive collection of jewelry, charms, wallets and purses are well-suited to meet the needs of both the gifting…and “self-gifting” consumer.

Thoughts to Share™

Sentiment messaging has been…and will continue to be a staple in giftware. Thoughts to Share embraces this key element and elevates the Jewelry and Accessories trend to a new level by incorporating heartfelt sentiments into each jewelry design. Beautifully designed, the pieces are elegantly engraved with uplifting thoughts and sentiments.

Home Accents, Riverland

Wall art is the #1 category in home décor and like giftware; sentiment messaging adds another dimension of design and appeal to a broad consumer demographic. Riverland combines relatable photography with heartfelt sentiment messaging. In Sepia tones, this attractive, on-trend and meaningful décor collection compliments a number of color pallets and décor styles.

Christine Lagerweij

Vice President, Merchandising

After graduating with an honors degree in Design and Advertising, Christine started her career in the gift industry over 22 years ago as a product designer. Her position quickly evolved from Product Designer and Creative Director to also include buying responsibilities. With a rapidly evolving merchandising department, Christine’s extensive experience in overseas manufacturing and creative direction carries through a diverse number of categories and collections. Through her constant research of the various markets for trends and lifestyle highlights, she obtains great tools and information for strategic product approach. Working with trends and Giftcraft’s design studios, her goal is to continue to strive for the most unique and on-trend product lines.

As Vice President of Merchandising for Giftcraft, Christine continues to specialize in all creative aspects of the business and upholds her role in manufacturing details and execution in cooperation with her strong and supportive merchandising team.

Up Next on the BUZZ: CREATING MEMORABLE DISPLAYS

CONTACT US If you have any comments or would like to submit a topic suggestion for a future BUZZ blog.