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Welcome to the Buzz!

As Visual Presentation Coordinator for Giftcraft, I understand what a significant role merchandising plays in creating a memorable customer experience, as well as sales success.

Archive

• Creating a Niche in ... March 22, 2011
• Creating Impact May 02, 2011
• Welcome to this mont... August 30, 2011
• 'Tis the Season! October 18, 2011
• It`s the Little Stuf... November 11, 2011
• Dazzle Your Customer... March 07, 2012
• Creative Jewelry Dis... April 16, 2012

Rustic Country Charm

Welcome to this month’s installment of The Buzz! Today I’ll demonstrate how you can easily create a display “bursting with rustic country charm” showcasing the wonderful assortment of garden accent pieces from our Garden Market collection.

Enjoy!

Anne Franze
Visual Presentation Coordinator

Known as the “Spunky Display Diva” for her high energy and ability to inspire and educate others, Anne Franze has an extensive background in the retail industry, specializing in Visual Presentation. It’s her passion! Whether it’s home decor, garden, furniture or fashion merchandising, Anne’s passion and creativity is reflective in everything she does.

For over twenty-five years, Anne has been designing and creating engaging displays for retailers, wholesalers, the tourism industry, special events and trade shows. Most notably, the CGTA Toronto Gift Show where for the past eleven years she has shared her expertise in visual merchandising with retailers and consultants, as well as conducting hands-on merchandising demonstrations. Anne has been a regular contributor to Retail News and also served as host for the Retail News Bus Tour.

As Visual Presentation Coordinator for Giftcraft, Anne directs the styling and merchandising for the Giftcraft showrooms. Her ability to create impactful and engaging displays is unrivaled, the enthusiasm she has for her work is contagious and we’re fortunate to have someone of her caliber as a member of the Giftcraft team.


Up Next on the BUZZ: The Great Outdoors!

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