Welcome to the Buzz!
As Visual Presentation Coordinator for Giftcraft, I understand what a significant role merchandising plays in creating a memorable customer experience, as well as sales success.
Creative Jewelry Displays Part 2
Once Upon a Time... No, it’s not story time it’s time to talk about how you can tell a visual story when displaying your jewelry to both maximize sales and WOW your customers. In this segment of the buzz, I’ll offer suggestions for creating themed displays using traditional...and non-traditional...jewelry display cases, cabinets and props.
Enjoy!
Dazzle Your Customers with Creative Jewelry Displays
The secret of maximizing sales and taking full advantage of the amazing margin opportunities Giftcraft’s fashion jewelry provides lies in how creatively you showcase the pieces. This month, I’ll share with you fun and fabulous ways to creatively ...and affordably... create a wide array of displays. From chabby-chic to rustic elegance, these simple suggestions and examples are sure to create buzz in your store and sales at your registers!
Happy Displaying!
It`s the Little Stuff...
With the busiest shopping season upon us, it’s easy for the “small stuff” to go unnoticed; but it’s the small stuff that can make all of the difference between creating a visually engaging customer experience or a hodge-podge of holiday chaos.
Anne offers her expert advice on how you can ignite customer excitement in ten easy steps. Whether you implement just a few or all ten, you’re sure to create a warm and welcoming shopping experience for your customers and maximize your holiday sales!
BONUS VIDEO – Retail Recovery
You’ve done everything to ensure you’re engaging you customers and you’re off to a great start. So what’s next? Now your focus shifts from planning and executing to maintenance and keeping the momentum going. In this video Anne offers three quick tips on what you can do to ensure you’re maximizing sales through the holiday shopping season.
'Tis the Season!
Engage your customers and treat them to the magic, inspiration and spirit of the holidays with a festive holiday display. This month I’ll demonstrate simple yet captivating ways to create a rustic holiday display showcasing our Woodland Noel holiday collection.
Looking for a quick and easy way to string lights to your holiday tree?
VIEW this informative demonstration I found on the My Home Ideas website.
Welcome to this month’s installment of The Buzz!
This month I focus on “The Placement of Pattern” in your displays. I’ll show you step-by-step how to effectively and creatively create a WOW display to maximize impact and of course…sales!
Enjoy!
Rustic Country Charm
Welcome to this month’s installment of The Buzz! Today I’ll demonstrate how you can easily create a display “bursting with rustic country charm” showcasing the wonderful assortment of garden accent pieces from our Garden Market collection.
Anne Franze
Visual Presentation Coordinator
Known as the “Spunky Display Diva” for her high energy and ability to inspire and educate others, Anne Franze has an extensive background in the retail industry, specializing in Visual Presentation. It’s her passion! Whether it’s home decor, garden, furniture or fashion merchandising, Anne’s passion and creativity is reflective in everything she does.
For over twenty-five years, Anne has been designing and creating engaging displays for retailers, wholesalers, the tourism industry, special events and trade shows. Most notably, the CGTA Toronto Gift Show where for the past eleven years she has shared her expertise in visual merchandising with retailers and consultants, as well as conducting hands-on merchandising demonstrations. Anne has been a regular contributor to Retail News and also served as host for the Retail News Bus Tour.
As Visual Presentation Coordinator for Giftcraft, Anne directs the styling and merchandising for the Giftcraft showrooms. Her ability to create impactful and engaging displays is unrivaled, the enthusiasm she has for her work is contagious and we’re fortunate to have someone of her caliber as a member of the Giftcraft team.
Up Next on the BUZZ: The Great Outdoors!
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Creating Impact
Welcome to the Buzz! As Visual Presentation Coordinator for Giftcraft, I understand what a significant role merchandising plays in creating a memorable customer experience, as well as sales success. Recently I had the pleasure of hosting a series of short video segments on Creating Impact through merchandising.
The videos were first shown at The West Side Story, a five day, “open house” event where participating Canadian based manufacturers invited customers to visit their showrooms to view their spring 2011 collections. The response was very positive and I’m happy that we can now share the videos with you.
I hope you find the tips and suggestions useful and that they inspire you to incorporate some of the techniques into your merchandising. And remember, whether a large statement display or a smaller, more intimate vignette, with a little creativity and flair, you’ll Create Impact and keep your customers coming back again and again.
Enjoy!
Creating Impact Introduction, 2:00
Creating a Niche in Your Market
How to Separate Yourself from the Pack!
The most successful retailers are those who are able to differentiate themselves from their competitors. Our top retailers have shared that “the secret” to their success depends on carrying a diverse assortment of unique products and brands and thoroughly understanding the importance of creating compelling and creative in-store experiences.
In this BUZZ update, we’ll focus on how you can differentiate yourself from the competition by partnering with Giftcraft to provide you with unique products and brands. Whether you are a gift shop, a garden center, a specialty boutique or all of the above, when you find a way to draw in and retain customers with your exceptional product offerings, you’ll see increased traffic and rewards at the cash register.
Giftcraft is the product partner you need to succeed
The Giftcraft Merchandising Team continually researches trends, markets and top sellers to design, develop and bring you new products that will engage your customers and drive repeat business.
Romero Britto®
Iconic pop-artist Romero Britto’s contemporary works impart a continuous message of hope and happiness through his use of vivid colors, fun icons, pop themes and bold patterns. His highly sought and eye-catching designs are wonderfully translated into “three-dimensional pieces of art” with Tabletop, Giftware, Fashion Accessories and Décor pieces. Look for new designs and categories to be added to this top-selling, (#1 reordered) collection this Spring.
Pozy Bears™
The POZY Bears™ collection celebrates the spirit of giving with the most universally recognized symbol of love, comfort and affection…the Teddy Bear. Based on artist David Miller’s original-wood carvings, the POZY Bears are sculptural “greeting cards” with themes commemorating life’s most special occasions, inspiration, encouragement and celebrations of family and friendship. Each includes a heartfelt, original sentiment, making the POZY Bears the perfect gift for family and friends.
Bella Boutique™
Artistic, chic and eclectic themes in décor and fashion accessories continues to grow. What started as a popular glass gift line of stylized original art on candleholders, paper weights and perfume decanters, has expanded to now include a highly successful line of fashion accessories. With the current fashion accessory craze, the Bella Boutique exclusive collection of jewelry, charms, wallets and purses are well-suited to meet the needs of both the gifting…and “self-gifting” consumer.
Thoughts to Share™
Sentiment messaging has been…and will continue to be a staple in giftware. Thoughts to Share embraces this key element and elevates the Jewelry and Accessories trend to a new level by incorporating heartfelt sentiments into each jewelry design. Beautifully designed, the pieces are elegantly engraved with uplifting thoughts and sentiments.
Home Accents, Riverland
Wall art is the #1 category in home décor and like giftware; sentiment messaging adds another dimension of design and appeal to a broad consumer demographic. Riverland combines relatable photography with heartfelt sentiment messaging. In Sepia tones, this attractive, on-trend and meaningful décor collection compliments a number of color pallets and décor styles.Christine Lagerweij
Vice President, MerchandisingAfter graduating with an honors degree in Design and Advertising, Christine started her career in the gift industry over 22 years ago as a product designer. Her position quickly evolved from Product Designer and Creative Director to also include buying responsibilities. With a rapidly evolving merchandising department, Christine’s extensive experience in overseas manufacturing and creative direction carries through a diverse number of categories and collections. Through her constant research of the various markets for trends and lifestyle highlights, she obtains great tools and information for strategic product approach. Working with trends and Giftcraft’s design studios, her goal is to continue to strive for the most unique and on-trend product lines.
As Vice President of Merchandising for Giftcraft, Christine continues to specialize in all creative aspects of the business and upholds her role in manufacturing details and execution in cooperation with her strong and supportive merchandising team.
Up Next on the BUZZ: CREATING MEMORABLE DISPLAYS
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Giftcraft Showrooms
Toronto, Ontario in canada - Corporate Showroom
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Upcoming Shows
Jul 11-18, 2012 Atlanta Home & Giftshow
Jul 11-18, 2012 Atlanta Gift Show
This Just In
FASHION A BRIGHTER FUTURE
This Just In
FASHION A BRIGHTER FUTURE
Introducing ULU™
Tabletop & Fashion Accessories with a Purpose