Reflective of the growing global popularity of the company’s top-selling line of officially licensed Britto™ products, Giftcraft introduces new offerings in four key product categories.
The eclectic ULU™ collection of tableware and fashion accessories feature globally inspired designs with proceeds from the sales benefiting impoverished regions around the world.
From tableware and giftware to fashion accessories and the debut of our first cause-marketing brand, ULU™, Giftcraft debuts one of the industry’s most diverse array of exclusive branded products, as well as an impressive assortment of festive holiday collections.
Giftcraft CEO Trevor Cohen presented the donations in celebration of the ULU™ brand and its philanthropic mission to fund educational, sanitation and healthcare initiatives in impoverished regions around the world.
One of the Gift Industry’s Fastest Growing & Most Popular Lifestyle Brands, Britto® by Giftcraft, Introduces Colorful Garden Collection
With no new and innovative bear inspired gift lines introduced to the market in recent years, Giftcraft seizes the opportunity to continue the time-honored tradition of sharing the gift of a teddy bear with its popular gift line, The POZY Bears™
Giftcraft Expands Offerings of their Industry Leading Lifestyle Brand with the Introduction of Britto® Framed Posters & Colorful Pet Accessories
The fresh contemporary look of Giftcraft’s redesigned website offers visitors a visually engaging experience and informative insights into the company’s business initiatives.
READ MORE
Last fall, the first Britto Gallery at Sea opened aboard Royal Caribbean International’s® Allure of the Seas and later this month, a second gallery will open on the newly enhanced Freedom of the Seas. The Britto Gallery showcases a diverse blend of Giftcraft’s top-selling collection of officially licensed giftware, decor and collectibles, as well as original and commissioned Britto works.
Trevor Cohen, Giftcraft CEO notes, "We have been extremely pleased with our partnership with Romero Britto and the growing success of the Giftcraft Britto Collection since its introduction in 2008. We never doubted the potential of the collection and how the translation of Romero Britto’s art into functional and decorative pieces would resonate with our consumers. Now having the collection seen and appreciated by the nearly 10,000 guests sailing weekly on the Allure of the Seas & Freedom of the Seas, gives us a new view on how truly limitless the potential can be."
Heralded world-wide as one of the premier artists of our time, Romero Britto’s contemporary masterpieces impart a continuous message of hope through his use of vivid colors, pop themes and bold patterns.
READ MORE About Iconic Pop-Artist Romero Britto and View the Giftcraft Britto Collection.
Giftcraft underwent a comprehensive Workwell Health & Safety Audit in February. The two-day review encompassed an inspection of the facility, review of documentation and employee interviews.
Michelle Corrado, Giftcraft Human Resource Manager, announced the company had passed the audit; noting the auditors were very impressed with the interviews they conducted with team members, as well as the cleanliness of the office and distribution facility. The auditors complimented the Giftcraft team on the positive actions the company has taken to help prevent workplace injuries and illness.
Congratulations Giftcraft Team Members!

Tis' the Season to Start Planning for your 2012 Holiday Sales!
