Giftcraft News

Giftcraft announces new Romero Britto Licensed Line

The images of internationally acclaimed pop culture artist Romero Britto will debut on new tabletop, giftware, stationary and collectibles by Giftcraft, Ltd., North America’s leading designer and marketer of gifts, garden and home décor products. The Romero Britto Boutique will begin shipping Oct. 1.

Retailers are now applying for an exclusive dealership and are placing advance orders for the sophisticated line that Giftcraft has created. Each item reflects the designs and rich colors associated with Britto. From collectible bears and distinctive home décor to writing papers and elegant umbrellas, each Giftcraft piece is exquisite in quality, originality and value. A native of Brazil, Romero Britto has become the foremost pop culture artist of his time, with his colorful iconic art displayed worldwide and collected by connoisseurs and celebrities around the globe. He is exhibited in more than 100 galleries, and he has created artistic projects for such well-known brands as Disney, Absolut, Movado, Evian and Audi, among others. His diverse appeal has found him as a panelist at the World Economic Forum and creator of the Cirque du Soleil pre-show at the NFL Superbowl XLI, as well as numerous other international entities. Among the recent Britto achievements was his Pyramid Project, which included the unveiling of a 45-foot artistic pyramid in London’s Hyde Park in late 2007 that remains a major attraction. The unique interpretation is reminiscent of Picasso and Warhol in exquisite colors, and incorporating Egyptian symbols as only Romero Britto can conceive. He is well-known for his philanthropic commitments, and established the Britto Foundation to lend his time, resources and talent to children and organizations throughout the world. One of his primary objectives is to make his art accessible to all and “enjoyed by people of all ages.” His use of bright colors reflects his desire to exude happiness through his art. For more information on the Britto Boutique visit www.britto.giftcraft.com or contact your Giftcraft Sales Representative or follow the link on this site.

Posted on 2008-07-02