This exclusive license joins a distinctive lineup that includes the new Britto Boutique, a licensed collection based on the highly acclaimed pop culture art of Romero Britto. The Britto line will begin shipping Oct. 1 (www.britto.giftcraft.com). Betty Boop, with her luscious red lips and devil-may-care attitude has brand recognition of more than 90 percent. First introduced in 1930, the timeless artwork appears in a myriad of products and interpretations worldwide, with sales that have grown more than 300 percent over the past decade and top $1 billion annually. The primary market for Betty Boop TM licensed product is women and girls, and Giftcraft is developing a wide range of appealing items across its hottest product categories. The initial launch will include tabletop, fashion umbrellas, garden, stationary, and collectibles. The collectibles series will feature Betty Boop TM in a number of dimensional designs, including new figurines. For additional information and availability of the upcoming Betty Boop launch, contact your Giftcraft Sales Representative or follow the link on this site.

Betty Boop TM - (c) 2008 King Features Syndicate, Inc./Fleischer Studios, Inc.
TM Hearst Holdings, Inc./Fleischer Studios, Inc.