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From the Desk of Trevor Cohen

Insights from the one person involved in every aspect of the Giftcraft Business! CEO Trevor Cohen shares informative business updates each month in "From the Desk of Trevor Cohen"

The Makings of a Great Year

From the Desk of Trevor Cohen…
As I sit here and draft the first installment of my monthly updates, I’m struggling on where to begin. Not because I have little to say or nothing exciting to share. Quite the opposite, there’s so much fantastic news to share that it seems nearly impossible to rank it any particular order so I’m not even going to try.

Let’s just start from the beginning. We kicked off the New Year in Giftcraft style with major launches in all of our key product categories. Our Home Decor category saw significant expansions to many of the top-selling statements, as well as the premier of several new collections. We expanded our seasonal offerings with fourteen distinct holiday collections, featuring a festive array of traditional, contemporary and whimsically inspired holiday themes, each showcasing an assortment of decor and gifting designs.

We also introduced exciting new themes, formats and collection expansions in our exclusive jewelry line, City Gypsies, our diverse Gift Gallery gifting category and decor and giftware launches for Halloween, Harvest and Easter.

The Giftcraft Romero Britto® collection continues to expand in both diversity of product assortment and distribution. We expect to see continued and significant growth in the Britto line with the surge of national and international exposure he’s received. Most notably, the opening of the first Britto Gallery at Sea on Royal Caribbean’s Allure of the Sea cruise ship. Making her maiden voyage last December, the world’s largest cruise ship exposes The Giftcraft Britto collection to the 6,000 guests sailing weekly, many of whom seek the product when they return home from their vacations.

Also making its debut at the Spring Shows, The POZY Bears™ Collection. A heartwarming collection of bear figurines inspired by artist David Miller’s original hand-carved teddy bears. Not only a talented artist, but David’s extensive background in the gift industry gives him keen insight on what makes for a successful gift line. The POZY Bears’ themes and sentiments appeal to a wide demographic of gift-buying consumers and is a welcomed addition to the Giftcraft best-in-class offerings of giftware solutions.

Licensed brands, such as Romero Britto® and The POZY Bears™, represent a growing segment of the décor and giftware industry and we are committed to strategically growing this segment of our business. I say strategically because we only want to align Giftcraft with those artists who have a definitive point of view and whose work is unique and enhances our current portfolio of products. It’s also critical they share our passion for innovative design and product innovation.

January also saw the launch of our new home decor division, Que. The new division focuses on high-end, comprehensive, designer décor and furniture without the high-end price tag. Jan Kerr, a well known and respected designer, spearheads the design efforts, as well as the day to day operations of the business and wasted no time making a name for our newest division at the Atlanta & CGTA Gift Shows.

Que’s state-of-the-art eCommerce website, www.QueSpaces.com, offers registered retailers, decorators and designers the ability to not only purchase Que décor on-line but also offers a multitude of client management and marketing tools. We expect great results from Que as it next shows at North America’s largest home décor show in High Point, North Carolina in early April.

I and my dedicated head office team are hard at work to continue to bring innovative and creative products to you. Our next launch is scheduled for April 4, 2011. So as I end this communication and get back to the tasks at hand, please again allow me to thank you, our valued customers, for your continued support and loyalty.