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From the Desk of Trevor Cohen

Insights from the one person involved in every aspect of the Giftcraft Business! CEO Trevor Cohen shares informative business updates each month in "From the Desk of Trevor Cohen"

The Good Ol’ Summertime

From the Desk of Trevor Cohen...
Welcome Back! As we wish a cold damp spring a fond farewell, I thought I would take this chance to discuss what’s on most of our minds…summer’s arrival. Yes, it goes without saying we all have our own ideas of what makes for a memorable summer, but for Giftcraft, and many of you I’m sure, summer signifies a shift in consumer buying habits.

While some consumer segments “cool off” in the summer months, others heat up; most notably, garden and outdoor living. This sector of the industry has shown significant growth over the past three years and analysts forecast a steady and continued growth. Driven both by the economy and the movement to reconnect with family and friends, consumers are looking for ways to expand their living spaces beyond the confines of their homes’ interiors and showcasing their personal styles and aesthetics.

Interestingly, garden buying patterns are no longer limited to late winter/early spring. The segment has transitioned to a year-round business with consumers not only “self-purchasing” but also viewing garden as a viable gifting solution.

Our industry leading assortment of products to support this category are strategically designed and inventoried to ensure we can support the year-round buying trends of your consumers. We offer a vast array of colorful, inspiring and textural designs and our unrivaled ability to be “first to market” with our assortments of affordable garden and outdoor products, representing the top-selling product categories, gives you limitless options when it comes to offering your customers what they want.

Many of you have shared with us how well our current garden collections are performing in your stores. A fact confirmed by the level of replenishment orders we are seeing. Earlier this month we introduced our 2012 Garden Collection. I’m truly excited to introduce you to our unrivaled assortment of outdoor living and garden products; representing the top-selling product categories and reflective of the latest trends in the market. I’m also pleased to announce our garden launch includes our largest ever assortment of proprietary branded garden collections. In true Giftcraft style, you can be assured to find a vast array of themes and designs, competitively priced and produced to the highest quality standards.

I invite you to see the 2012 collection, as well as additions to our other key product categories, at the Atlanta or the Toronto CGTA shows or contact your Giftcraft representative to schedule an appointment.

On a separate but equally important note, I’d also like to take this opportunity to welcome a number of new Sales Executives and Territory Sales Managers who’ve recently joined the Giftcraft Family. To some of you, these will be familiar faces as we’ve been fortunate enough to recruit a number of Russ Berrie’s top-performing sales executives and associates. Collectively, this group represents some of the best in the business and we wish them a much success.

Until Next Time...