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From the Desk of Trevor Cohen

Insights from the one person involved in every aspect of the Giftcraft Business! CEO Trevor Cohen shares informative business updates each month in "From the Desk of Trevor Cohen"

A Year to Remember...

Welcome Back!
As the year draws to a close, I’d like to take a moment to again thank you…our valued retail partners…for your continued loyalty and support of Giftcraft. To say it’s been a year besieged with economic challenges would be an understatement. However, if the record setting sales in the U.S. over the Thanksgiving holiday weekend are any indication, perhaps the economy is finally on the road to a long awaited, and much needed, recovery.

I am proud to say, that in spite of the many challenges in 2011, we are again on track to achieve our goal of growing the Giftcraft business and exceeding 2010 sales results. This is the result of three, equally important, factors. First, our on-going commitment to our core mission of providing the RIGHT product, at the RIGHT time and at the RIGHT price. This is evidenced by our continued investment in design and development, strategic product planning and providing you products with a proven track record of sales success.

Next, it’s the dedication of each and every member of the Giftcraft team. Their creativity, enthusiasm and commitment to excellence are what defines us as a company and makes me proud to be their leader. Last, but certainly not least, it’s you, our valued network of retail partners. We understand there are many choices when it comes to providing your customers with quality products and growing your business. We are truly honored you’ve chosen Giftcraft as your product partner and we will do our best to continue to earn your trust and your business.

This past August, our Vice President, Gary Polan, and I commemorated our twenty years in business together on safari in Africa. We, along with our adventurous wives, spent two amazing weeks in Botswana, up close and personal with nature and its inhabitants. Being an avid photographer, I was overjoyed at the opportunity to capture an amazing array of photographs. I’ve included a few at the conclusion of this note. I hope you enjoy viewing them as much as I enjoyed taking them.

As I watched these amazing creatures in their natural environment, I realized there are a number of similarities between them and those who are successful in business. Survival is contingent upon the ability to adapt to a changing environment, being confident and brave and knowing what dangers exist and how to best to manage it. It certainly was an enlightening trip…in more ways than one!

So as 2011 draws to a close, let me take this chance to again say thank you. I look forward to seeing many of you at the upcoming gift shows in Atlanta, Toronto and at our Open House. We are introducing our largest assortment of branded proprietary collections to date, our 2012 holiday collections, as well as introductions in every one of our major product categories. If you’re not able to join us at an upcoming show, your Giftcraft Sales Representative will be contacting you to schedule a time to present the line to you.

On behalf of the entire Giftcraft family, we wish you and your families a very happy and safe holiday season and many blessings and successes in the New Year.