SUCCESS AT RETAIL ANYTHING BUT A COINCIDENCE WHEN IT COMES TO PRODUCT PLANNING
Toronto, Ontario | August 2014
Building on the Success of the Company’s Proprietary Brands and Products, the Company Broadens its Development of Exclusive Collections with its Forthcoming Seasonal Launch
CEO of Toronto based Giftcraft Ltd., Trevor Cohen, recently discussed the role analytics plays in the product development process. The company employs a strategic approach to the more than 10,000 products offered by its highly successful family of brands by fully understanding the needs of their valued retail partners and their respective customer bases. What they have learned is uniqueness and sensitivity to price points is paramount in retail success and what their customers have come to expect from the industry leader to grow their business.
“Our recent 2014/15 Garden Launch included one of the largest numbers of proprietary products in the company’s history. The development of these products were not designed in a vacuum but rather were developed as a result of the information we garnered from an in-depth analysis of the marketplace, historical sales data and feedback from our retail partners. We are excited to broaden the success of this strategy with impending launch of our Seasonal Collections this fall. Our Christmas, Halloween and Harvest collections will feature a significant number of price sensitive proprietary designs and we have every expectation it will be as well received by our customers as our Garden launch has been” noted Trevor Cohen, Giftcraft CEO.
The Seasonal Collection will be available for wholesale order later this fall. Retailers interested in learning more about Giftcraft and its family of brands are invited to visit www.giftcraft.com or by contacting 1-877-387-4888 (USA) or 1-800-387-1777 (Canada).
About Giftcraft, www.giftcraft.com
Giftcraft Ltd. is a lifestyle industry leader servicing a diverse network of décor and giftware retailers throughout the world. With corporate headquarters based in Brampton, Ontario, Giftcraft Ltd. sets the standard in innovative design and development of decorative and functional lifestyle products to meet both the décor and giftware needs of today’s savviest consumer.