Toronto, Ontario | August 2014

Demonstrating their On-Going Commitment to Invest in Resources to Ensure Success for their Associates and Customers, Giftcraft Launches Spotlight Sales Application in the United States

Giftcraft Inc., an international leader in the design, development and distribution of innovative lifestyle, fashion and giftware products recently introduced the Spotlight Sales Application to its filed based Sales Force in the United States. Developed in partnership with Herndon, Virginia based online marketing strategies developer, Whereoware, the iPad application provides up-to-the-minute product and customer data to the company’s vast network of field bases Sales Representative in the US.

“The launch of the Spotlight Application to our US Sales Team further demonstrates our commitment to provide, what I believe to be one of the best assemblage of sales talent in the industry, with the tools they need to position them for success. By utilizing a device nearly everyone is familiar and comfortable with, we had no reservations on the adaptability of the platform by the team and their customers. Our partners at Whereoware understood our unique needs and developed a user-friendly, customized application resulting in a flawless transition from our previous, more cumbersome electronic platform” noted Giftcraft CEO, Trevor Cohen.

About Giftcraft,
Giftcraft Ltd. is a lifestyle industry leader servicing a diverse network of décor and giftware retailers throughout the world. With corporate headquarters based in Brampton, Ontario, Giftcraft Ltd. sets the standard in innovative design and development of decorative and functional lifestyle products to meet both the décor and giftware needs of today’s savviest consumer.