February 11, 2014

Accepting the Challenge While Challenging Other National Brands to Join The Movement, Yo Sox Embarks On A “Kindness Campaign”

Last week the Yo Sox Marketing Team discovered an amazing initiative happening through social media and instantly knew it was something they had to be a part of.

Feed The Deed (#Feedthedeed) is a social media driven “kindness campaign” started by a Canadian medical student, Josh Stern, which rivals a dangerous viral social media game, Neknominate.Passionate about creating social change, Yo Sox was inspired to join the #FeedTheDeed movement and leveraging social media as a vehicle for good.

Yo Sox is publicly challenging other national brands by nominating them in their #FeedTheDeed video to do the same.

Ryan Cohen, Executive Director for Yo Sox notes, “By sharing our video with your family and friends through email, Facebook and other social media avenues you will be contributing to the FeedTheDeed cause and helping raise awareness. Together we can use social media to make the world a better place; one random act of kindness at a time.”