YO SOX™ AND CANADIAN SOCCER ICON, DERO, JOIN THEIR CREATIVE FORCES IN SUPPORT OF THE ALL TIME LEADING SCORER’S DERO UNITED FOUNDATION
Toronto, Ontario | October 2014
The Toronto FC Star to Design an Exclusive Collection of Yo Sox Socks with Proceeds to Benefit his DeRo United Foundation
Ryan Cohen, Director and Founding Partner, of Yo Sox™ proudly announced the brand’s exclusive partnership with Canadian Soccer Icon, Dwayne De Rosario, better known as DeRo. DeRo will collaborate with the popular sock brand to design a sock collection with a portion of the proceeds benefiting the Toronto TC Superstar’s DeRo United Foundation.
Having earned his place in Canadian sport’s lore, DeRo is the All Time Leading scorer for the Canadian National Team, a 4-time MLS Champion and 4-time Canadian Player of the year. Leveraging his stature and popularity for good, DeRo started his Foundation, DeRo United, in partnership with the Toronto Community Foundation with a mission to help kids achieve their full potential through the game of soccer.
“We are proud and honoured to enter into this partnership with Dwayne in support of his amazing DeRo United Foundation. His commitment to enhance the lives of at-risk children and providing services to help them overcome challenges is admirable and one we are proud to support. His passion for his sport and the life-lessons of dedication, teamwork and commitment the sport can instill in a child are learnings that will not only better the lives of those his foundation reaches, but our community as a whole” commented Ryan Cohen.
Yo Sox™ made its debut in 2013 and has quickly become one of fashion’s hottest and fastest growing sock brands, boasting a large selection of humorous novelty and bold graphic patterned designs for men, women and children. Each unique sock design is crafted in compact Turkish cotton with a touch of elastane for all day comfort with reinforced heels and toes for long-lasting wear.
The launch of the DeRo Yo Sox Collection is scheduled for Spring 2015 and will be available at fine retailers throughout North America and on the Yo Sox ecommerce website, www.yo-sox.com.
About Yo Sox, www.yo-sox.com
The Toronto based company is a division of lifestyle industry leader, Giftcraft Ltd. The fashion sock brand offers a colourful array of high-quality men’s, women’s and children’s socks in humorous novelty and bold graphic patterned designs. Each pair of Yo Sox is crafted in compact Turkish cotton with a touch of elastane for all day comfort with reinforced heels and toes for long-lasting wear.
About Giftcraft, www.giftcraft.com
Giftcraft Ltd. is a lifestyle industry leader servicing a diverse network of décor and giftware retailers throughout the world. With corporate headquarters based in Brampton, Ontario, Giftcraft Ltd. sets the standard in innovative design and development of decorative and functional lifestyle products to meet both the décor and giftware needs of today’s savviest consumer.