MAINTAINING A PERSONAL TOUCH IN AN ELECTRONIC AGE KEEPS GIFTCRAFT AT THE FOREFRONT OF THE GIFT INDUSTRY
Toronto, Ontario | September 2014
Six Months after the Launch of the Company’s B2B ecommerce Websites for its Family of Brands, Giftcraft CEO, Trevor Cohen, Comments on its Early Success
Trevor Cohen, CEO of Toronto based Giftcraft Ltd., recently commented on the success of the company’s B2B ecommerce website, www.giftcraft.com. The international leader in the design, development and distribution of innovative lifestyle, fashion and giftware products launched www.giftcraft.com in January 2014 to its vast network of retail partners in the United States and Canada; transitioning the original site from a content-based website to three dynamic bi-lingual ecommerce websites for its Giftcraft, Yo Sox™ and Charlie Paige™ brands.
Developed in partnership with Herndon, Virginia based on-line marketing strategies developer, Whereoware, this value-added business management resource provides retailers secure access to all products from the company’s family of brands when it best suits their schedules. “Our retail partners have embraced the new technology with an appreciation for our commitment to invest in technologies which provides the resources they need to support their business when and where it’s most convenient for them. We embarked on this with the understanding that its ultimate success would rely on balancing the convenience of the website with the continued support of the person relationships they have established with their field-based Sales Representatives. I think we have found that perfect balance and will continue to build on these partnerships to ensure our valued retail partners as well positioned for continued success”, commented Trevor Cohen, CEO of Giftcraft.
About Giftcraft, www.giftcraft.com
Giftcraft Ltd. is a lifestyle industry leader servicing a diverse network of décor and giftware retailers throughout the world. With corporate headquarters based in Brampton, Ontario, Giftcraft Ltd. sets the standard in innovative design and development of decorative and functional lifestyle products to meet both the décor and giftware needs of today’s savviest consumer.