YO SOX TO BE AVAILABLE AT HUDSON BAY COMPANY
Toronto, Ontario | August 2014
The Fashion Sock Brand is Soon to Be Available at Canada’s Most Respected and Influential Retailer
Trevor Cohen, CEO of Toronto based Giftcraft Ltd., an international leader in the design and development of lifestyle and giftware, recently announced the placement with the company’s successful fashion socks brand, Yo Sox™ at Canada’s Premier Retailer, Hudson Bay Company.
Starting in October 2014, Canada’s oldest and most respected retailer will offer an assortment of the Brand’s top-selling styles in select locations with broader distribution of an exclusive Gift Boxed Set in additional locations. Having only launched a little over a year ago, the brand is still in its early stages of growth and is the brainchild of Giftcraft CEO, Trevor Cohen.
As Mr. Cohen explains, “Expressions of our fashion sensibilities and style are not just limited to the clothes we wear but also how we accessorize. I have always been a fan of unique colorful socks but have always found it challenge to find a brand which offered both uniqueness and quality craftsmanship. My passion turned to action and the Yo Sox™ brand was born.”
He continues, “The alliance we’ve entered with HBC to carry Yo Sox solidifies our belief that the brand has far-reaching and broad appeal. HBC caters to a savvy consumer with discerning taste and we are proud to service their customer base with the type of products they have come to expect from this most respected retailer.”
To learn more about the Yo Sox Brand and to see the collection, the public is invited to visit www.yo-sox.com.
About Giftcraft, www.giftcraft.com
Giftcraft Ltd. is a lifestyle industry leader servicing a diverse network of décor and giftware retailers throughout the world. With corporate headquarters based in Brampton, Ontario, Giftcraft Ltd. sets the standard in innovative design and development of decorative and functional lifestyle products to meet both the décor and giftware needs of today’s savviest consumer.