GIFTCRAFT LTD. NAMED ONE OF CANADA`S 50 BEST MANAGED COMPANIES

FEBRUARY 27, 2013

Having Won the Best Managed Award in 2011; Giftcraft Became a Requalified Member in 2012

Giftcraft Ltd., an international leader in the design, development and distribution of innovative lifestyle and giftware products was a winner of Canada’s Best Managed Companies program in 2011 and Requalified in 2012 to maintain their status as a Best Managed company. This prestigious national award is sponsored by Deloitte, CIBC, National Post, Queen’s School of Business and MacKay CEO forums.

“On behalf of the entire Giftcraft Organization, I’d like to thank the program sponsors for again honouring Giftcraft with this esteemed award. Our competitive edge is not our product, infrastructure and systems. It is our entire team of people in every facet of our business. Their vested interest in our success is the energy that drives our organization. The greatest pride I take together with my senior management team is in nurturing and cultivating this environment. We recognize our success is directly attributable to our loyal and dedicated employees. The Organization’s culture of inclusion and empowerment gives each employee a personal stakehold in our success and is integral to meeting our Organizational goals.” Trevor Cohen, Giftcraft CEO.

Established in 1993, Canada’s 50 Best Managed Companies is a national awards program, recognizing Canadian companies that have implemented world-class business practices and created value in innovative ways. Applications are reviewed by an independent panel that evaluates how companies address various business challenges, including new technologies, globalization, brand management, leadership, leveraging and developing core competencies, designing information systems and hiring the right talent to facilitate growth.

Giftcraft services a diverse and loyal network of retail partners in over thirty countries worldwide. The unique business model and state-of-the-art infrastructure allows Giftcraft to accommodate the varying and often complex needs of a divergent customer base. This adaptability, in tandem with the Organization’s ability to deliver the RIGHT Product at the RIGHT Time and at the RIGHT Price to the marketplace is what differentiates Giftcraft; earning them the respect and trust of their retail partners.

Winners of the 2012 Canada’s Best Managed Companies award, along with the Gold Standard winners, Requalified and Platinum Club members will be honoured at the annual Best Managed gala in Toronto on April 16, 2013. On that same date, the Best Managed symposium will address leading-edge business issues that are key to the success of today’s business leaders.

About Giftcraft, www.giftcraft.com
Giftcraft Ltd. is a lifestyle industry leader servicing a diverse network of décor and giftware retailers throughout the world. With corporate headquarters based in Brampton, Ontario, Giftcraft Ltd. sets the standard in innovative design and development of decorative and functional lifestyle products to meet both the décor and giftware needs of today’s savviest consumer.

About Canada’s Best Managed Companies
Canada's 50 Best Managed Companies continues to be the mark of excellence for Canadian-owned and managed companies with revenues over $10 million. Every year since the launch of the program in 1993, hundreds of entrepreneurial companies have competed for this designation in a rigorous and independent process that evaluates their management skills and practices. The awards are granted on four levels: 1) Best Managed winner (one of the 50 new winners selected each year); 2) Requalified member (repeat winners retain the Best Managed designation for two additional years, subject to annual operational and financial review); 3) Gold Standard winner (After three consecutive years of maintaining their Best Managed status, these winners have demonstrated their commitment to the program and successfully reapplied for the designation. Companies may requalify for two additional years, subject to annual operational and financial review; 4) Platinum Club member (winners that maintain Best Managed status for a minimum of six consecutive years). Program sponsors are Deloitte, CIBC, National Post, Queen's School of Business and MacKay CEO Forums. For further information, visit www.bestmanagedcompanies.ca. Visit the online community for private companies the Best Managed channel on FP Executive: www.financialpost.com/bestmanaged.