Janauary 2, 2014

This value-added business management resource is now available to Giftcraft’s vast network of retail partners in the United States and Canada.

Giftcraft Ltd., an international leader in the design, development and distribution of innovative lifestyle, fashion and giftware products announced the re-launch of its website,; transitioning the site from a content based website to three dynamic bi-lingual eCommerce websites for its Giftcraft, Yo Sox™ and Charlie Paige™ brands.

In partnership with Herndon, Virginia based on-line marketing strategies developer, Whereoware, this value-added business management resource is now available to Giftcraft’s vast network of retail partners in the United States and Canada. The websites provides retailers secure access to all products from the company’s family of brands when it best suits their schedules.

“We hope our valued retail partners view this significant investment in technology as another example of Giftcraft’s on-going commitment to provide best-in-class service and the resources to aid them in reaching their business objectives” commented Giftcraft CEO, Trevor Cohen.

Notable features of the new include:

  • Dedicated eCommerce websites for Giftcraft, Yo Sox™ and Charlie Paige™ brandsBi-lingual in English or French languages
  • User-friendly, offering ease of navigation with intuitive categorization of products allowing retailers to quickly identify specific items, collections, categories or piece types
  • Visually compelling photography, showcasing the design details and functionality of Giftcraft’s products
  • Secure access to account and order histories, order and shipping statuses and electronic filing of claims
  • Quick links to social media platforms including Facebook, Instagram, Pinterest and You Tube
  • Broad range of merchandising video demonstrations

Retailers interested in transacting business can register for access by visiting For additional assistance or inquires, retailers are invited to contact or calling 800-387-1777 (Canada) or 877-387-4888 (USA).

About Giftcraft,
Giftcraft Ltd. is a lifestyle industry leader servicing a diverse network of décor and giftware retailers throughout the world. With corporate headquarters based in Brampton, Ontario, Giftcraft Ltd. sets the standard in innovative design and development of decorative and functional lifestyle products to meet both the décor and giftware needs of today’s savviest consumer.

About Whereoware,
Whereoware is a web strategy, design, development and marketing company with experience implementing a large scope of marketing tactics and development services including: sales force automation, pay-per-click, SEO, mobile development, and CRM portals. Whereoware has been serving manufacturers in the Gift, Home and Lighting Industries for over 10 years. Founded by Gift and Home Industry veterans, Whereoware has unique insights into the complex operational and marketing challenges within the industry. It turns that expertise into smart solutions for today’s manufacturers.

Whereoware is located at 505 Huntmar Park Drive, Suite 200 in Herndon, VA 20170. For additional information about Whereoware, call 703-889-1200, contact, or visit