YO SOX™ & THE CANADIAN SAFE SCHOOL NETWORK LAUNCH ANTI-BULLYING CAMPAIGN
Toronto, Ontario | May 11, 2016
The #StandTogether Campaign Takes a Unique Approach to Prevent Bullying and Make Canadian Schools Safer
Ryan Cohen, Brand Director of the Canadian-based fashion sock brand, Yo Sox™, announced an Anti-Bullying Campaign in partnership with The Canadian Safe School Network (CSSN). Adding to the brand’s noteworthy list of philanthropic partnerships, the #StandTogether campaign takes a unique approach to this growing problem by raising awareness through fashion and social media.
Reported incidents of bullying and cyberbullying are rising at alarming rates with more than 70% of kids reporting they were victims of bullying because of their physical appearance, behavior, race or sexuality. More alarming is that 33% of teens who experience cyberbullying report symptoms of depression.
Yo Sox has introduced a four-piece men’s sock collection to support the cause with a portion of the proceeds from every sale benefiting The Canadian Safe School Network with donated proceeds funding meaningful anti-bullying programs. The exclusive sock collection features colorful striped patterned designs and brandishes the STAND TOGETHER tagline.
Yo Sox and CSSN, with the support of marketing and communications agency, Bimm, and Canadian Sports conglomerate, SportsNet, will promote the campaign on their social media networks, as well as with a Public Service Announcement airing on SportsNet in the months of May and June.
Supporters of the cause are encouraged to pose with their Stand Together socks and post the images on their social media networks with the tags: @cndnsafeschools, @YoSox, #StandTogether.
About Yo Sox, www.yo-sox.com
Yo Sox is a division of international lifestyle products leader, Giftcraft, Ltd. Based in Toronto, Ontario, Yo Sox is fueled by a small but mighty group of creative sock aficionado whose mission is to make feet fashionable and fun; subscribing to a single unified motto of style, expression and quality. The brand offers a large selection of men’s, women’s and toddler’s socks in humorous novelty and unique patterned designs. Each pair of Yo Sox™ is crafted in Turkish compact cotton with a touch of elastane for all day comfort and reinforced heels and toes for long-lasting wear.
About Canadian Safe School Network, www.canadiansafeschools.com
The Canadian Safe School Network (CSSN) is a national, registered charitable organization with a mandate to reduce youth violence and make our schools and communities safer. Every child deserves an opportunity to grow and flourish, and they should not be hindered due to environment.