YO SOX GETS NOTICED AT THE TORONTO INTERNATIONAL FILM FESTIVAL
Toronto, Ontario | September 2014
The Collection of Colorful Socks are Featured as One of the Cool Finds at the Festival
Yo Sox™ is one of a select few Canadian-based brands invited to take part in the IT Lounge Gifting Suite at the Toronto International Film Festival (TIFF) and people are taking notice and appreciating the colorful collection of socks. The brand was featured in a recent editorial feature on Canada’s “go-to” online lifestyle magazine, VitaminDaily.com, as one of the cool finds in the TIFF IT Lounge.
Yo Sox is a division of Toronto based Giftcraft Ltd. and was the developed by the company’s CEO, Trevor Cohen. Making its debut in 2013, the fashion sock brand has quickly made its mark in the marketplace in North America and abroad. With its self-pro-claimed mission to banish boring black socks, the brand features a large selection of men’s crew and women’s knee-high and crew styles in humorous novelty and vivid patterned designs. Yo Sox are crafted in compact Turkish cotton with a touch of elastane for all day comfort with reinforced heels and toes to ensure long-lasting wear.
Those interested in viewing the collection and learning more about the brand are invited to visit www.yo-sox.com.
About Giftcraft, www.giftcraft.com
Giftcraft Ltd. is a lifestyle industry leader servicing a diverse network of décor and giftware retailers throughout the world. With corporate headquarters based in Brampton, Ontario, Giftcraft Ltd. sets the standard in innovative design and development of decorative and functional lifestyle products to meet both the décor and giftware needs of today’s savviest consumer.